- No longer in top spot

In-N-Out Burger loses crown as America's favourite fast food restaurant

The California-based burger joint has lost out to a chicken restaurant

2y ago

Along with the Hollywood film industry, the In-N-Out Burger fast food chain is one of California's most famous exports.

But this week the burger joint has lost its crown as America's favourite fast food restaurant.

In-N-Out was top of Market Force's annual customer satisfaction survey in 2018, but this year it has slipped to second, losing top spot to Georgia-based chicken shop, Chick-fil-A.

In a survey of more than 7,600 customer, Chick-fil-A received a 'composite loyalty index' of 79 per cent – six per cent ahead of 2018 champion In-N-Out.

The survey questions consumers on different categories including food quality, speed of service, value for money, healthy options, overall cleanliness, staff friendliness, curb appeal and atmosphere.

Chick-fil-A came out on top, despite all its outlets being closed on Sundays – a result of the company's devout Christian management, which has said all employees get the day off to ensure they have: "one day to rest and worship if they choose."

Chicken rules in the US right now

Chicken rules in the US right now

Closing on Sundays costs the chain more than $1billion in annual sales, according to USA Today, though it still posts sales of more than $10billion every year.

The good news for In-N-Out is that it retains top spot in the burger wars, edging out Five Guys which came second, with a 68 per cent rating.

Bottom of the pile is McDonald's with just a 28 per cent rating – yet the Golden Arches brand consistently comes out on top in terms of sales.

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Comments (5)

  • My fav fast food 'restaurant' is Five Guys

      2 years ago
  • I wasn't sure what the hype was about over In-N-Out but I love the enthusiasm for all things Southern California so it's cool!

      2 years ago
  • In-N-Out is hot garbage. It sustains itself due to nostalgia, just like the rest of this country...

      2 years ago