Irn Bru announce limited edition full sugar recipe
Music to the ears of desperate Scots
Japan has sake, Russia has vodka, Mexico has tequila, and Scotland has Irn Bru.
At least it did, until the sugar tax imposed by the British government forced the makers to half the sugar content, changing the recipe completely.
You will not have seen fury like it! To say the Scots were attached to Irn Bru would be an understatement. It went with every meal, at least as a sweet treat for after. It wasn't uncommon to see children drinking it on the way to school. It was widely used as a mixer in alcoholic drinks, and even more widely used to cure the resultant hangover.
It was a staple in the Scottish diet, and it disappeared. To the biggest outcry.
People were panic buying the soft drink and clearing shelves. Cafes and pubs with stock leftover bumped the prices up to astronomical figures, and people (albeit a little begrudgingly) paid. You can still, today, pay ridiculous sums of money for one can of the stuff.
If ever there was any doubt about the commitment to the orange stuff, this necklace and earring set was spotted in a Glasgow boutique after the scandal!
We have been heard!
Not a population to go unheard, the Scots' pleas have been answered, at least partially.
Barr, the makers of the fabled beverage, announced recently that they are to remake the Irn Bru prototype from 1901! It won't be the glorious, most recent, precious, variant on the Bru, but the original recipe that led to its inception.
Digging through the archives at the factory, Robin Barr came across the recipe and, declaring "The 1901 recipe has aged beautifully over the last 118 years", decided the time to put it back out there was now. Not a moment too soon either, as the legendary drinks maker announced in the summer that profits had taken a tumble.
Barr said, "For a limited time, we'll be producing a premium 'old and unimproved' Irn-Bru 1901, just as it was enjoyed by our first fans. This is Irn Bru as you’ve never tasted it. It’s a chance to enjoy a unique and authentic piece of Scottish history – but don’t hang about, we don’t think it will be around for long."
Get ready Scotland, you'll be able to get your hands on glass bottles of Irn-Bru 1901 from 2 December, for a limited time only.