Is Taco Bell joining the fast-food chicken war – and will it win?!
Can Taco Bell take on the likes of KFC and Popeyes?
Back in 2019, it seemed that every fast-food chain in the states was bringing out their own chicken sandwich dishes, and it seems that the so-called 'chicken wars' are back with a vengeance for 2021, with KFC debuting their latest chicken sandwich, Popeyes still going strong, and now, Taco Bell wants in on the action (again.)
According to a report by Business Insider, Taco Bell have been 'staying in the know' about what new menu items are gaining interest from rival brands. Taco Bell's Global Chief Food Innovation Officer Liz Matthews said that she "loves watching the competitors."
Taco Bell will be taking on the likes of Popeyes... @popeyeslouisianakitchen
However, according to Matthews, Taco Bell is going to do their best to one-up the competition, though she was very tight-lipped about any exact details of their latest creation: "I think a lot of players out there are doing a great job, but what I will say is that we will interrupt that with what we're going to do on chicken."
So, while we don't have any exact details, Liz did everything but confirm that Taco Bell are looking to get involved in the chicken wars of 2021, and take on the major players. TB have a history of chicken dishes, including Naked Chicken Chalupa and have also tested tortilla chip crump chicken tenders and chicken wings, so this wouldn't exactly be new ground for the fast-food chain.
While we may not know what's coming, we do know it involves chicken... Fast-food lovers, it looks like we're in for a treat this year!