Jack in the Box and Jason Derulo team up to open virtual restaurant
One in a Milli is truly a restaurant like no other
Every once in a while an idea comes along that is unlike any other. This is definitely one of those times.
Jack in the Box and Jason Derulo, singer, dancer, actor and superstar on TikTok who really likes singing his own name in all his songs, have teamed up to create 'Jack and Jason Present: One in a Milli'.
This idea comes from Derulo who creates Milli Meals and posts them on TikTok when he reaches a million followers and has decided to celebrate hitting his next million by creating a full on virtual restaurant. One in a Milli will feature curated Jack Hacks by Jack and Jason.
Ryan Ostrom, chief marketing officer at Jack in the Box, said, "I'm thrilled to finally introduce our one of a kind 'One in a Milli' Virtual Restaurant and Milli Meal in collaboration with Jason Derulo. Jason Derulo has quickly become a force to be reckoned with in the food world thanks to his series of clever food focused TikTok videos, so it just made sense for us to find inspiration for this campaign from the TikTok king himself. Our One in a Milli Virtual Restaurant is truly the brainchild of two creators, Jason and Jack Box, of course, who live their indulgent lifestyle through the lens of innovative food creations and having fun."
“Jack always has his finger on the pulse of pop culture,” said Lixaida Lorenzo, executive creative director. “With dark kitchens on the rise, we saw that the next QSR ‘war’ will be virtual, and felt there was an opportunity to be a part of this cultural moment in a big way that was authentic to the brand. Partnering up with Jason Derulo, another sensational icon, was a natural, organic fit and brings to life this unique, first-ever, collaborative brand experience.”
'Jack and Jason Present: One in a Milli' is going to be a multi layered campaign that will run on broadcast, digital, social, virtual kitchen, in app and delivery partners. Along with social media elements, the campaign includes three broadcast TV spots titled "Mouth", "You Could" and "Clownin."
The spots will show Jack and Jason in a fun back and forth as they introduce the Milli Meal menu items. The items include Jack's Triple Bacon Cheesy Jack, a burger with three times the beef, bacon and cheese, Jack's Roost Fries, regular fries covered in chicken, cheese and Jack's Roost sauce and Chocolate Croissant Bites.
For two weeks, starting from June 14th, fans in select areas of Los Angeles are able to tap into Uber Eats and get a special taste of the 'One in a Milli' virtual kitchen. Uber Eats exclusive menu items from 'One in a Milli' include the Burgeraco, Milli Meal Platter, Oreo Milkshake, Bacon Churro Milkshake and Milli Meal.
If you don't live in Los Angeles don't worry, Jack in the Box is giving its fans a chance to experience the Milli Meal exclusively through the app. If you order the Milli Meal from the Jack in the Box through August, you will be entered to win exclusive Jason Derulo and Jack in the Box prizes.