Jam/cream scone solution from M&S unites Devon and Cornwall... in rage

A new cream and jam hybrid has ruffled feathers on both sides of the border

1y ago

The border between the counties of Devon and Cornwall has often been a fraught one. Each side has its own way of spreading jam and cream on scones.

In Cornwall the tradition is jam first, topped with cream, but in Devon it’s the reverse.

In an effort to finally bring an end to this historical dispute, and to bring peace to both counties, M&S has created a mix of jam and cream, which they call Strawberry Clotted Cream.

However, rather than end the dispute, all this new product has done is brought on a barrage of hatred against M&S from both Devon and Cornwall. Now, not only do residents of Devon despise how their neighbouring county layers their jam, and vice versa, but both sides are united in feeling enraged and disgusted by this new half-way-house compromise.

Even actress and comic Dawn French, 62, who lives in Cornwall, felt the need to voice her opinion on the matter. She called the concoction “appalling”, and posted on social media.

“There’s hell on. Am mobilising the Cornish Barbarian Horde... we will not rest til this battle is won and our cream is safe again.”

M&S said the concoction, made in Devon, was created to “silence both parties”.

This was intended to be a “scone game changer”, and the supermarket urged cream tea fans from both sides to try it.

This'll really piss them off

This'll really piss them off

April Preston, the chain’s director of product development, said: “Let us know if you’ve been converted.”

She said: “Jam first or cream first, there’s no doubt this question makes for a healthy debate.”

One commenter remarked that it would only spark healthy debate if a low fat alternative were used.

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Comments (10)

  • I’m from Leicester and I always put the jam on first then the cream

      1 year ago
  • What surprises me is that this has not been attempted previously, at least not at the retail level. I wonder if the cream is of the same consistency as that sans jam. Here we have a strawberry-flavored cream cheese, which I tried once and now avoid.

      1 year ago
  • Well that totally defeats the object of a cream tea. The whole point is that you can load the scones with as much cream or jam as you wish. One person may prefer more cream the other more jam. On top of that the pink colour is just not natural. Not something the wife or I would ever try.

      1 year ago
    • The pink colour reminds me of strawberry yogurt, an association I find pleasing.

        1 year ago
    • I get you there but it isn't strawberry yogurt. It's cream tea. I have nothing against strawberry yogurt, I like it a lot but I wouldn't put it on a scone.

        1 year ago
  • Looking at the pictures for this story reminded me of a co-worker I had who every morning would order from the cafe in the building a Bacon Egg and Cheese biscuit with Cream Cheese and Jelly added

      1 year ago
  • One jar, one knife, a streamlining of the scone to mouth process. Good idea.

      1 year ago