Jason Derulo partners with Bedlam Vodka
"I bet you taste expensive"
American R&B singer and dancer Jason Derulo partnered up with North Carolina-based Graybeard Distillery to relaunch a brand of vodka called Bedlam. Derulo joins a phenomenally long list of rappers/R&B artists who successfully launched their own brand of spirit, including 50 Cent, P. Diddy, Jay-Z, Pitbull, Post Malone, Snoop Dogg, Ludacris. It goes on.
The celebrity factor can be instrumental in the success of spirit and drinks brands and Brandon Evans, CEO of Bedlam Vodka, said that adding Jason's energy "is the exact ingredient Bedlam needed to continue to shake up the vodka market".
“Being able to be an integral part of the marketing team was a no-brainer for me,” Derulo said. “It’s a unique vodka and the smoothest I’ve ever had. I want to help introduce people all over the country to Bedlam.”
Bedlam Vodka is made from long grain rice distilled in Durham, NC and can be purchased through Amazon in select US states, local retailers and directly through the company’s website (priced at $19.99).