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Junk food TV adverts to be banned before 9pm in the UK

This comes about as obesity levels rise throughout the country

6w ago

The UK government is to impose a ban on junk food adverts being shown before 9pm in the UK as a way to combat rising obesity levels throughout the country.

This announcement comes about following Prime Minister Boris Johnson stating that obesity, which affects more than a quarter of UK adults, has to be tackled.

In addition to this, there will also be new rules on online promotion. A total ban on online adverts was proposed last year, but this has been scaled back after more discussions.

It is no secret that the world's population as a whole are consuming more food than ever before. In the UK alone, the population's weight has risen drastically since the early 1990s, with more than 60% of the adult population now overweight or obese, according to NHS Digital.

Problems often begin in childhood and with those from the most disadvantaged backgrounds, which is why the government is trying to promote healthier foods.

Tackle Britain's mental health crisis first

However, as many people have pointed out, it seems a little counteractive for the government to focus so intently on the obesity crisis in the UK, without first tackling the growing mental health and poverty crisis.

Journalist and author Daisy Buchanan summarised it well.

As did journalist Lauren Bravo...

Do you think banning junk food adverts before 9pm will help?

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Comments (17)

  • So a lot of the world dramatically changed smoking behaviour by education, bans on promotion, bans on where you could do it, and also a very substantial excise on tobacco that continues to make it increasingly expensive.

    Like Albert says below, smoking is a killer, whereas fast food abuse is the killer, so they're not equal. Nonetheless, if you were solving the 'crisis' in the same way as smoking, you'd do it through education, bans on promotion, and as has been floated before, some kind of excise; a sugar tax that made trashy food as much of a value option as a bag of apples.

    If it worked for cigarettes, it'd surely work for fast food - so the idea that this approach can't solve diddly squat unless you make everyone feel better about themselves and have more cash isn't true.

      1 month ago
  • no i don't think will help but i don't really care, because i live in the home of the dodge demon.

      1 month ago
  • Don't know. I do agree with banning a glamour and advertising of tobacco and Australia's lead in plain packaging with graphic sickening pictures. Fast food is different. It's not a killer, unlike tobacco. Children have to be taught from early age that this is a treat, not a substitute for a meal at home with the family sitting around the table. Banning it will make it more mysterious, more attractive, I think.

      1 month ago
  • why not between 12 am and 6 am.

      1 month ago
  • People need to understand that the issue isn't the amount of calories, but rather the price paid per calorie. Most people would love to spend $150 a week buying healthier food, but some people can't afford either the time, or the cost when compared to spending $75 on a bunch of junk food that's going to fulfill your energy requirements.

    Separate argument entirely, but if the air time for the junk food TV commercials/adverts are replaced with ones for alcohol, the argument can't even be made that restricting the junk food ads are for a health benefit.

    ALSO I presume before 9pm is so that children aren't exposed to these advertisements, HOWEVER, *ahem* kids don't have money. They're not the ones with the purchasing power. Sure they have their own influence, but they're not the ones paying for these products. For the aforementioned reasons, I am not saying the caretakers of these children are at fault, but rather that the root of the problem lies in a deeper and a much bigger, bleaker issue. An issue on which the time devoted to deal with all the legal and political bs that it took to make this decision, should have been instead devoted to. Not just in the UK, but around the world, and specifically in my own country, the USA.

      1 month ago