Keep calm and carry on cooking – Brits have taken to the kitchen
Research reveals almost half of us are cooking more than usual with almost all of us planning to keep it up
A poll conducted by Samsung has revealed 47% of Brits are cooking more than ever. What's even better is the fact that almost half of those asked agreed they were sitting down to eat as a family more often than before.
Most people are going for home comforts, with traditional British food being the favourite. However, people are also being more experimental with Italian, Indian, Chinese, and Mediterranean food. If nothing else, this can bring a little bit of holiday into the home.
The research found 3 out of 5 Brits agree the kitchen is the heart of the home, with the star of the show, and their most used appliance is the oven.
The study was run alongside the release of Samsung's new Dual Cook Flex oven which, with its ability to cook completely different meals at the same time with no transfer of taste or smell, has come in the nick of time for those of us upping the ante in the kitchen.
“People often want to cook more than one thing at a time, whether that’s multiple courses, different meals due to taste preferences or dietary requirements, or because they are batch cooking multiple meals at one time,” explains Ruth Storey, head of marketing, home appliances, Samsung Electronics UK Ltd.
“That’s why Samsung has developed its Dual CookFlex range which gives you the ultimate flexibility in the kitchen. Offering the opportunity to divide the oven into two, so you can steam your fish or bake your cake all in the same oven at the same time, with no transfer of odours or tastes.”
David Atherton winner of 2019 Great British Bake Off on Brits baking
This will be particularly handy as almost half of those asked said they were baking more cakes than ever, so now they can make dessert alongside dinner. Winner of last year's Great British Bake Off, David Atherton is a big advocate of using baking, and cooking in general, in a cathartic way – something we could all be doing with right now.
“I think that cooking and baking is something that lots of people want to do more of, but it is difficult to find the time. In recent weeks that has clearly changed, so I’m not surprised that people are doing more of it,” explains David.
“Cooking is also a fantastic thing to turn to when you need a distraction, whether it’s an elaborate cake or flavoursome meal, because the art of cooking can be totally absorbing. Personally, I find it helps me to escape from reality and get some much-needed headspace."
"It’s also something you can get really creative with, plus it has a tangible result – when your food comes out the oven you get a real sense of achievement, as though you’ve done something productive with your time. The best bit by far is that you can then reward yourself by eating your creation!”