KFC trials plant-based chicken
Supposedly it “looks, tastes and pulls apart” just like chicken
Veganuary might be coming to an end, but the war over imitation meat is just heating up.
While spots like Burger King have been selling vegan meat alternatives for a while now, KFC is the first fast food joint to roll out plant-powered ‘chicken’.
They’ve partnered with Beyond Meat to supply several stores with meat-free ‘fried chicken’. The nugget-like products are 80 calories each and have a sinewy texture, to feel like the real deal.
Participating stores are in Nashville, Tennessee and Charlotte, North Carolina, and this comes after KFC initially tested the product last year at just one location in Atlanta. There, the Beyond Fried Chicken sold out in just five hours.
“The response in Atlanta continues to underscore the growing consumer demand for high-quality, delicious plant-based meats,” Ethan Brown, founder and CEO of Beyond Meat said in the announcement. “Together with KFC's team, we have created a plant-based chicken that looks, tastes and pulls apart like a chicken breast. I am very proud of what our R&D teams have accomplished and look forward to continuing to lead the charge on plant-based chicken.”
“The iconic flavor of Kentucky Fried Chicken is one that has never been replicated, despite many imitations, until now,” said Andrea Zahumensky, chief marketing officer for KFC US. “We’ve really pushed the limits to develop plant-based chicken that I think will have KFC and plant-based protein fans saying, ‘That’s finger lickin’ good.’”