Kraft launching mac and cheese club, yes, mac and cheese club

Members of the club will be able to try new flavors before they hit shelves

5w ago

Innovation and creative marketing are two of the greatest keys to selling a product and no one knows that better than Kraft. Over the past year they have really hit it out of the park with their efforts to sell mac and cheese.

In September of 2020 they debuted a limited edition Pumpkin Spice Mac and Cheese, the following February, for Valentine's Day, they had candy flavored, pink Mac and Cheese and this summer they had a major hit on their hands with Kraft Mac and Cheese Ice Cream.

To keep this momentum going, Kraft has come up with the perfect plan for mac and cheese lovers. A mac and cheese club!

The Kraft FLVRS Club will be a way for fans to try their newest innovation before it hits shelves next year. The innovation in question is Kraft Flavor Boosts, these are 3 limited edition seasoning mixes for their iconic Mac and Cheese in pizza, buffalo and ranch flavors.

Maya McDonald, Kraft Heinz's marketing activation lead, had this to say in the announcement, "We know die hard fans of Kraft Macaroni and Cheese Dinner are always excited by new ways to enjoy a comforting bowl of our iconic mac and cheese. The FLVRS Club is for those fans willing to expand their mac and cheese horizons with these limited edition packets that bring flavors we love to our favorite comfort food."

Anyone can join the club, but according to Kraft, grabbing these drops is a process with multiple steps. The first thing you do is go to to sign up any time before November 3rd. Then, go and follow Kraft Mac and Cheese's social media accounts to find out when the drops are going to happen. Once drop time comes anyone in the club can enter to win for free, but they are first come first serve, so if you want it, you have to act fast.

If you do end up winning you not only get to try the new flavors, but you get a complimentary piece of limited edition merchandise that pairs with each flavor. For buffalo there's a sports jersey, for pizza there's a jacket and for ranch there's a plush hoodie.

So what do you think FoodTribers, are you eager to join the FLVRS Club or are you happy to wait until it's out in stores?

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