- cr: Krispy Kreme

Krispy Kreme launch new mini doughnuts

Keep your New Year’s resolutions *and* keep eating doughnuts

1y ago

Krispy Kreme is helping everyone stay on track with our New Year’s resolutions without having to totally deny ourselves that delicious doughy taste.

New for 2020 are their mini doughnuts and they’ll be a permanent menu item across the country.

The Original Glazed Mini doughnuts are less than 100 calories, so they’re ideal for cheat day.

There are also adorable mini versions of the store’s four most popular doughnuts: Original Glazed, Chocolate Iced Glazed, Chocolate Iced with Sprinkles, and Strawberry Iced with Sprinkles.

Chief Marketing Officer Dave Skena said: “Too many people bail on their New Year’s resolutions before they are even halfway through January. That’s no good. Sometimes a mini-indulgence, or cheat, is all you need to help you stick with it. So, we miniaturized our most popular doughnuts. A little Krispy Kreme goes a long way.”

Krispy Kreme stores will have a mini happy hour from 4-7pm each Monday in January where you can get a free mini doughnut.

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Comments (3)

  • That's a nice spot of good news, thanks for posting.

    Slight downsizing is like a school of experimental economics students pleasant afternoon contemplation, over a pot of tea and a curate of sandwiches, donuts and hot buns at the local lawn bowls club .

    Trimming of costs here and there, is I think a nice way to keep your life a little lighter.

    I am fascinated by the fact that teacups, soup bowls and dinner plates from the 1920s are smaller than those of today.

    The odd sweet treat , would feel a bit more special, if it were a bit smaller I think.

    Sense and Sensibilities from the bakery, just as life should be.

      1 year ago
  • How cute! That's a good idea by them, because sometimes all you want is just a taste, not too much.

      1 year ago
  • Good news. Totally addicted to doughnuts

      1 year ago