Kristen Bell’s snack company supports families in need
This Saves Lives will send snacks to families affected by covid-19
You probably know Kristen Bell as the star of Frozen and The Good Place. But what you might not know about the Hollywood A-lister is that she’s also the part-owner of a snack company.
This Saves Lives aims to fight early childhood malnutrition by sending a food packet to a child in need for every product that a customer buys. The company has just a new snack line, Kids Krispy Kritter Treats.
And for a limited time, they’ve also announced they’ll be matching every purchase on its website by sending a bar or treat to a food-insecure family in the US who has been impacted by covid-19.
This Saves Lives was co-founded in 2013 by Kristen Bell, Ryan Devlin, Todd Grinnell, and Ravi Patel.
With a full portion of fruits and vegetables in each serving, the new range comes in five child-friendly flavours: Crocodile Chocolate Crunch, Unicorn Sprinkle Surprise, Mammoth Marshmallow Krisp, Bigfoot Campfire S’mores, and Dragon’s Dream Cookies N’ Cream.
This Saves Lives’ CEO Jensen Thome, said: “In thinking about creating our second kids line, it was important to us to develop a better-for-you version of a beloved sweet treat. The new snacks are safe for all kids to enjoy, have a great nutritional profile, and start a conversation about the importance of helping others.”
Kristen Bell, actor and co-founder of This Saves Lives, added: “We created This Saves Lives to fight early childhood malnutrition, and I’m radically hopeful that we can continue to inspire action and save children’s lives.
“We’ve been working on our Kids Krispy Kritter Treats and new Kids and Classic Bars for some time, but it makes me feel good to launch them now, knowing they might help bring a little joy to families knowing they are sending life-saving food to children in need.”
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