Lady Gaga teams up with Dom Pérignon Champagne
Introducing the Lady Gaga x Dom Pérignon 'Queendom' collection
Lady Gaga teamed up with one of the biggest names in the wine world to release her own brand of champagne, the Queendom, created in partnership with Dom Pérignon, and a music video to go with it. In an interview with Vogue UK, Lady Gaga said that proceeds from her collaboration with Dom Pérignon will go to her charity, the Born This Way Foundation, founded in 2011 to support "the mental health of young people and works with them to create a kinder and braver world".
"There’s nothing more important than showing kindness to one another and giving back," Gaga said. "Generosity can make a change, and I’m honored that Dom Pérignon is kind enough to give back as part of our collaboration".
The award-winning actress and multi-platinum music artist took her to Instagram to share the news by posting a Gaga-style photograph holding a 2006 vintage sparkling rosé by the brand in a deep purple color.
The Lady Gaga x Dom Pérignon will include a series of limited edition bottles along with a sculpture designed by Lady Gaga. More information coming soon but be prepared for hefty price tags to get access to the delicious bubbles.