Looking for a job? You might wanna take a closer look at this beer can
Bolton Landing Brewing Company had a genius idea
New York-based Bolton Landing Brewing Company has taken a radical approach to recruitment by advertising jobs on its beer cans. They've actually created a brand new beer just for this purpose, aptly dubbed 'Help Wanted'.
The brewery (based near Lake George, New York State) is looking to hire extra help for the Summer but the traditional hiring methods they'd been using so far weren't working, hence the original 'Help Wanted' beer can idea. The 16 oz beer can is available throughout the state of New York and the label reads:
“Fan of our beers, like this juicy New England-style IPA? Got some free time on your hands? It sounds like you should try enjoying these great beers as a member of the Bolton Landing Brewing family! Like most businesses this year, we are looking for help in our taproom. We offer competitive pay, room for growth throughout the company, a fun and laid-back work environment, employee outings, and a view that can’t be beat. Email or swing by the taproom to apply.”
The idea predictably paid off and according to the New York Post, the brewery has already received several applications. And presumably sold a lot of beer cans in the process. Win-win.