Lunchables goes vegan
Vegan chicken is already available in over 300 locations in the US.
Lunchables are a popular series of snacks and meal combinations, originally invented by Dr. Rody Hawkins in Seattle in 1988 and currently owned by Kraft Heinz in Chicago, Illinois. Historically, the brand has always relied on actual meat for its popular snacks but it is now gradually moving on to sustainably-sourced protein products.
Dr. Hawkins founded a new company called Improved Nature in 2015, the goal is to provide customers with moreish and nutritious products that also help transitioning away from animal-based food production methods.
Improved Nature and FAO (Food and Agriculture Organization for the UN) argue that, as things stand, animal agriculture is becoming increasingly difficult to sustain and causing environmental damage sort of "by proxy", contributing to deforestation and also greenhouse gas emissions. Mr. Hawkins has also expressed concerns regarding overpopulation because, with the global population likely to reach 10 billion by 2050, turning to a plant-based food system is going to become a necessity at some point.
Photo by Artur Tumasjan on Unsplash
Hawkins also points out the food industry is changing, both practically and ideologically. Companies like Impossible Foods and Beyond Meat, marketing and selling plant-based food, are gaining popularity while traditional fast-food chains like McDonald's and Burger King appear to be in the process of changing their business model, gradually introducing new plant-based and sustainable burgers.
At the moment, Lunchables vegan chicken offer includes nuggets, tenders and filets, available in over 300 ShopRite locations in New York, New Jersey, Pennsylvania and Connecticut.