Majestic and Deliveroo expand partnership to get wine to your door, quicker
More wine to more doors in less time can only be a good thing
Majestic Wine and Deliveroo are expanding their existing delivery partnership, meaning they will now cover 80 Majestic sites across the UK, and offer an expanded range of wines.
In addition, the companies have launched a specially curated range of over 50 wines, Champagnes and spirits that are available to order on Deliveroo.
These will be delivered to your door in – wait for it – just 30 minutes.
In lockdown time, that's about as long as it takes to fixate on a fly bumping into a window repetitively before checking the cupboard for the fifth time to see if any biscuits have magically turned up.
The range is available from 80 different Majestic locations across the UK, including Nottingham, Reading, Bristol, Birmingham, Cardiff, Glasgow and six new sites across London.
Since we're not really supposed to be jollying on down to the shops at the drop of a hat at the moment, Majestic have made their delivery wines the same prices as they are in store. By doing so, they remove the incentive to change out of your pyjamas and go and get the wine yourself. This ensures social distancing is being adhered to as much as possible.
In response to customer demand, the newly developed wine list will focus on pairing key food styles to wine matches. The company predicts Rosé and Portuguese reds to be the home-delivery drinks of choice for Deliveroo customers.
Current best-sellers for Majestic’s Deliveroo customers during lockdown include the LB7 Portuguese Red from Lisbon, as well Miraval Rosé – that's the wine brand owned by Brad Pitt and Angelina Jolie, if you didn't know.
The range also includes: Whispering Angel Rose, Bread & Butter Chardonnay California, Rioja Reserva Marques de Riscal, Tattinger Bru Reserve NV Champagne, Laurent Perrier La Cuvée Champagne and Plantation Rum Barbados, and many others.
Ajay Lakhwani, vice president of new business at Deliveroo said, “We are delighted to announce this major expansion with Majestic Wine, the UK’s leading specialist in wine, and play our role in making sure households have access to everything they need and want during Covid-19.
"The roll-out of Majestic Wine on Deliveroo across 80 sites in the UK is great news for our customers across the country, who can now enjoy an even wider choice of delicious wine, delivered in as little as under 30 minutes.”
Me right now.
Robert Cooke, Majestic’s chief commercial officer, said, “Wine is something which continues to provide joy and discovery within your own walls, even in the face of Covid-19. We are always looking for new ways to help our customers keep making those discoveries whilst in lockdown and beyond, as safely and interactively as possible.
"With Majestic’s unbeatable expertise and range, alongside the fantastic service Deliveroo offer, wine lovers from Exeter to Glasgow can get brilliant bottles direct to their homes – in as little as under 30 minutes.
"Wine has never been so popular in the UK, we’re now officially a nation of oenophiles, and working together with Deliveroo we want to make that perfect glass as accessible as possible.”