McVitie's have released yet another Jaffa Cake flavour!
And yes, I have already eaten it standing my garage in front of a camera for your edification.
When I signed on the dotted line to be Foodtribe's Official Jaffa Cake correspondent I thought it'd be a bit of a doss of a role. Occasionally popping to the shops to mosey around and see what's new, it has been nothing like that. Since starting on at FT I've covered what has felt like a non-stop stream of announcements from McVitie's regarding their spongey-orangey-chocolatey treat, more so in the recent weeks than usual covering their festive flavour, the new passionfruit flavour and now this, their cherry flavour.
The box and cake in question. Again, not sure why I went for such a 'gansta' style of imagery for this?
Does what it says on the box rather, tastes of cherries. Released on the same day that they released the passionfruit flavour, something I only found out when I got back from buying them, they are simply branded as new, and not limited edition, which makes me think that if popular they'll be around to stay! Fingers crossed as they are rather nice.
But this does beg the question rather? Where should they stop? How far will the creative clever clogs of culinary creating at McVitie's go before they can go no further? One does wonder. Anyhow, enough waffling in writing, here's some waffling on video and me to tell you what I think of this new flavour!