Morrisons launches afternoon tea kit for VE day
What better way is there to spend a long lockdown afternoon?
The wartime spirit has been widely called upon during the Coronavirus pandemic. We've become more self-sufficient, stopped jetting off to Europe and seen item restrictions put in place at the shops.
Now, Morrisons is doing its bit to harken back to the glory days. It's released an afternoon tea kit just in time for the 75th anniversary of VE day. VE day is on 8 May, and before this pandemic kicked off the government decided to make the day a bank holiday in celebration of this historic anniversary. To help its customers celebrate in true mid-20th-century style, Morrisons has taken the hassle out of the afternoon tea.
The kit, which is designed for two but has enough for at least four, contains everything you need for a very indulgent afternoon tea – including cake, scones, tarts and sandwiches. Oh, and tea, of course.
The kit costs £15 and includes:
Morrisons The Best All Butter Sultana Scones, 4 pack
Rodda’s Classic Cornish Clotted Cream
Mini Tiptree Strawberry Jam, 4 pack
Morrisons Lemon Bakewell Tarts, 6 pack
Morrisons The Best Belgian Chocolate Fudge Cake
Morrisons Egg Mayonnaise Sandwich Filler, 250g
Morrisons Cheese & Onion Sandwich Filler, 250g
Morrisons 40 Everyday Tea Bags
Cravendale Semi Skimmed Milk, 1 Litre
Morrisons Medium White Bread, 800g
Morrisons The Best Marc De Champagne Truffles, 140g
This is Morrisons' latest addition to its existing roster of boxes, which are all tailored to save us some of the hassle associated with the weekly shop. They've got a vegetarian box, a meat box, a fish box, a family box, a Ramadan box, a BBQ box and even a gluten-free box.
The gluten-free box was only added recently to this set of offerings; people with gluten intolerances have been struggling to find free-from goods in stripped out supermarkets, so Morrisons has designed the box to ensure everyone can get what they need.
The release also coincides with Coeliac Awareness Week, which starts on Saturday 9 May.
Coeliac disease is a condition where your immune system attacks your own tissues whenever you eat gluten. This then damages your gut, affecting your ability to take in nutrients. It affects at least 1 in every 100 people in the UK, and on top of that, one in ten people in the UK avoid gluten due to intolerances or health choices. Given these high numbers, it's unsurprising that those free-from loaves and pasta bags fly off the shelves early.
Morrisons' new box is an elegant solution to another, less widely recognised problem arising from the stockpiling problems in UK supermarkets.