Natty Light is giving away $1 million to help pay off student loans
Make a video showing exactly how you would celebrate if your loans were paid off
Great news for students (and former students) here as Natty Light has announced it’s planning to give $1 million to help pay off student loan debt.
That’s right - everyone’s fave beer in college is committing to help out with those pesky student loans.
This is actually the third year of the the Anheuser Busch InBev-owned company's 10-year promise to spend $10 million through the Natural Light College Debt Relief Program.
According to Fast Company, Daniel Blake, senior director of US value brands at Anheuser-Busch, said: “Our goal in year three is to balance consistency, building on what we’ve already done, while bringing something new that highlights the issue in a way that gets people talking,” says Blake. “We think it’s important to raise awareness and even try to address some of the issues that affect our drinkers most, as long as we can do it in a credible way.”
It’s good timing too: the announcement comes as news emerged last week that President Trump’s budget would end the student loan forgiveness program.
Black said in a statement. "College Debt remains one of the most pressing issues facing Americans today, so we’re proud to keep supporting the Natty community by coming back with another million dollars to help ease some of the burden. But we’ve also got something else exciting in-store to keep the spotlight on this issue – all we need is our fans' actual diplomas to make it happen."
Ok so here’s what you have to do to get a share of this year’s $1 million. Use this simple application form to fill out your details.
Then comes the fun part. Make a video showing exactly how you would celebrate if your loans were paid off. Include the Natty Light logo and the hashtags #NattyStories, #Contest, and #2020 when you post it to social media.
There’s another part to this Natty Light story though, as the beer has also announced a “unique proposal to raise awareness around the colossal cost of college -- Natty will send $100 via Cash App or check to anyone willing to rent their diploma as a part of a highly-classified plan they're brewing up as an extension of the college debt relief program."