- AirAsia launches a new restaurant in Kuala Lumpur (credit: AirAsia Twitter)

New restaurant serves up airline food

AirAsia opened an IRL restaurant in Malaysia — and they just might have their sights set on New York

1y ago

How would you feel if you sat down in a restaurant, ordered something from the menu… and airplane food was delivered to your table?

That’s what’s happening to diners in Kuala Lumpur, Malaysia, because AirAsia just opened its first on the ground restaurant.

The dishes at the spot, which is based in a mall in the Malaysian capital, are based on the airline’s in-flight menu, which apparently is pretty popular with travelers.

AirAsia actually pioneered the budget airline model in Asia, including charging extra for food.

Plates at Santan Restaurant and T&CO Cafe include nasi lemak, a classic Malaysian rice dish with chilli condiment.

General manager Catherine Goh said: “We have seen a significant appetite for our in-flight menu offerings beyond our flights across the region and this is our answer to that demand. We are very proud to extend what started out as an in-flight menu into new markets and reiterate our support for local and Asean producers, suppliers; apart from creating new job opportunities with affordable franchising. By the end of 2020, we aim to have five owned Santan restaurants and 100 franchisee-operated restaurants and cafes within the next three to five years with expansions in global markets.”

In fact, AirAsia group CEO Tony Fernandes said his dream is to open a restaurant in Times Square.

Would you eat airline food in a restaurant?

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Comments (2)

  • Are they going to have the bags of peanuts that have about 3 nuts in them?

      1 year ago
  • I think I'm starting to understand why Jeremy Clarkson says the Internet is the future.

    I'm going to take a wild guess here ….Aging populations means an increased risk of serious deep vein thrombosis, or cardiac event on a long haul plane flight .

    Private health insurance companies researchers are maybe shaking their heads, saying , nope , sorry guys , we can no longer insure you on long haul overseas flights.

    The result :

    The airline food supply industry, once a lucrative market, and competitive market , because of increased food productivity due to agricultural science advances, could be facing a shrinking market, despite the fact that modern long haul aircraft are quite good.

    The customer was always right.

    And so, there should in theory be enough surplus food for those in need.

    I would expect to airlines now diversifying their investment portfolios into providing discount courtesy meals for travellers, homeless people ,

    and maybe even the construction of small country town airport motels to provide accommodation and dignified employment for homeless people.

    #FawltyTowersMark2 …?

      1 year ago