- Photo: New York Bakery Co

To quote Instagram: it’s pumpkin spice season y’all. Whether you love it or hate it, there’s no denying British supermarkets have well and truly embraced this autumnal trend, with pumpkin spice products popping up everywhere, from candles to coffee.

Adding to its spooky breakfast range, Asda will be stocking New York Bakery Co’s limited edition pumpkin spice bagel alongside its ghost crumpets until the end of the month.

The newest addition to the New York Bakery Co family boasts a blend of traditional spices and a distinctly orange hue, topped off with festive pumpkin packaging which makes this the perfect treat for Halloween brunch with your guy or ghoulfriends.

Much like the popular cinnamon and raisin flavour, the baked good is designed to be served with sweet or savoury toppings, with suggested accompaniments including yogurt and honey, ‘scream cheese’ with salted pumpkin seeds, and even ghastly guacamole.

While most pumpkin spice offerings stick around for a few months, if you want to get your hands on the must-have breakfast treat of the season, you’d better hurry - pumpkin spice bagels are only available in-store at Asda until 31 October.

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