- cr: Frito-Lay

Now there's a whole new way to eat orange cheese dust

Stay calm... it's Cheetos Popcorn

41w ago

5.2K

Try not to panic — but Cheetos Popcorn is now a thing. It’s the snack you didn’t know your life was missing.

So let’s break this down: the new snack (which Frito-Lay have called a new “snacking experience”, obvi) is the first time that popcorn has been infused with the terribly named “cheetle”.

That’s the name given to the addictive orange cheese dust we all love; in fact Frito-Lay actually *trademarked* the term.

In case you’re still confused, Cheetos made this helpful video.

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The company said it has combined the “iconic Cheetos seasoning with one of America’s snacking favourites, swapping the butter and salt for the cheesy and spicy flavours fans know and love”.

The popcorn comes ready to eat in two flavors: cheddar and flamin’ hot.

According to Frito-Lay, Cheetos Popcorn “creates a new snacking experience that pairs the classic taste of popcorn with an added boost of cheesy, spicy and flavorful fun from Cheetos”.

“We’ve seen the way Cheetos lovers don their red- and orange-dusted fingers like a badge of honour, and we’re always looking for ways to help them step up their snacking game,” said Brandi Ray, senior director of marketing at Frito-Lay North America.

Ray added: “The only way to truly take popcorn to the next level is to add the iconic Cheetle, the cheesy dust that will entice Cheetos fans to snack on this popcorn all year long.”

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