- Photo by Brando Makes Branding on Unsplash

'Oh Cock!' Alessi has outdone itself with its new lighter design

The 'Firebird 2.0' shape is more than a bit suggestive

2w ago

3.8K

If you watched James May's Man Lab series, you will remember him melting down one of the most iconic pieces of useless industrial design the world has seen: the 'Juicy Salif' by famous designer Philippe Stark.

As a former industrial design student, my teachers could not quit talking about this citrus juicer, as if it was the best thing since sliced bread. But I was always thrown off by the fact that it has a stupid flaw rendering it useless – it drips everywhere!

All that to say, seeing James melt it down to make a proper functional one was perfect.

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The juicer in question is produced and sold by the famous Italian brand: Alessi. They are known for their crazy designs, but their new lighter is on a whole new level...

Behold, the Firebird 2.0

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It comes in 3 different colours: black, pink and – because why not at this point – gold. I'm sure that for €99 it must be a great lighter. It is actually a re-issue of the 'Firebird' lighter that came out in 1993.

The idea is obviously not to make a lighter that people will want to use, but more to make a statement object that will go down in pop-culture as something intriguing or amusing. I think that goal is achieved!

The old saying in industrial design that "form follows function" obviously doesn't apply at Alessi, but no other company else gets articles written about their new gas lighter...

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Comments (3)

  • The designer thought on everything πŸ˜‚

      17 days ago
  • Interesting πŸ˜‚πŸ˜‚πŸ˜‚

      17 days ago
  • All I can say is any man using it for sure doesn’t have a Masculinity issue. I guess maybe we could chock it up to ergonomic hand functionality. Either way, thats one pricey tool.

      18 days ago
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