Pablo Escobar's family sue rapper, 2 Chainz, over restaurant name
The place has his name and face everywhere... this is going to get expensive
Pablo Escobar was known as the King of Cocaine. His cartel all but monopolised trade of the drug in the United States in the 80s and 90s and he is known as the richest criminal in history, having thought to have amassed a fortune in excess of $30 billion! Not the sort of chap you want to mess with, I'm sure you'll agree.
So, join us as we scratch our heads at the fact that rapper, 2 Chainz, thought it would be a good idea to call his Atlanta restaurants, Escobar Restaurant and Tapas.
Pablo died in a shootout in 1993, but that hasn't stopped his brother, Roberto Escobar, co-founder of the family business, Escobar Inc., from defending his honour and vowing to have the family name stripped from the eateries.
Any grounds for claiming the naming of the establishments was a coincidence were firmly relinquished when the rapper decided to use the likeness of Pablo Escobar on the restaurants' merchandise, menus, and even on the walls. It's going to be a tough one to argue against...
Yes, that's his face on the wall!
Not content with renaming the restaurants, Escobar Inc are going after 2 Chainz to the tune of 'at least $10 million', for use of the the company's name and image without permission.
The company has stated, "Basically, we are going to shut down 2 Chainz, and get $10 million from him. The law is clear – if they infringe they owe us all GROSS receipts, hence regardless of their net income, they need to pay us their gross revenue since 2016, which far exceeds $10 million, in addition to other damages etc."
The CEO added, "The only other message we want to spread is the fact that any and all other infringers out there, of which there are many, we are now going to litigate our rights fully and shut down anyone that does not pay Escobar Inc. Roberto Escobar has issued very strict orders to me and we are well-funded to go up against any company, large or small. We are the only rights holders to Pablo Escobar, and will defend it by all legal means."