Pasqually's pizza is actually Chuck E. Cheese under a different name
How smart was that?
Chuck E. Cheese was the place to be in the 1980s and 90s; people would throw birthday parties at Chuck E. Cheese restaurants, and everyone loved them. Having said that, some people were also a bit freaked out by Charles Entertainment Cheese (pictured in the header) and his friends.
You know how it is – things change, and while the business is definitely alive and kicking, the brand has lost some of the magic. That's probably one of the reasons why Chuck E. Cheese has been selling and marketing pizza under a different name: Pasqually's Pizza & Wings.
Pasqually is the human chef of the Chuck E. universe, and he is also the drummer of Munch's Make Believe Band, also known as the "Rat Band".
A Chuck E. Cheese spokesperson reportedly said that even though Pasqually's and Chuck E. Cheese are indeed sharing kitchen space, Pasqually's is using slightly different ingredients and a thicker crust for a "more premium pizza experience". Obviously, as people found out that Pasqually's is basically rebranded Chuck E. Cheese, the memes started.
I think it's an awesome move. The company essentially realized it would be better off if it started selling pizza with a different name – and, after removing its ego from the equation, that's what it did. It was clever and also difficult to do – so kudos to Chuck E. Cheese.