Pepsi chills chocolate with new cocoa drink
Warming mugs of cocoa are no longer just for grandpas.
Despite the last year being considered the most wretched ever suffered (slightly unfair, perhaps: what about 2013 when we had to listen to that dreadful Blurred Lines song 300 times a day?), the dying hours of 2020 produced a glorious gem: hot chocolate charcuterie boards.
Filled with the delights of steaming cocoa and huge arrays of candies, cookies and marshmallows, the novelty – and highly trendy – boards boomed with the optimism needed to embrace a new and exciting year.
The stylish new sensation would even excite The Grinch’s Christmas.
Around the time of that international popularity for hot chocolate – and surely by sheer coincidence – Pepsi announced its latest cola flavor: cocoa.
Dubbed the Pepsi “Cocoa” Cola (funny, huh?), the newest sugary taste was developed by the Pepsi Test Kitchen and revealed on Twitter. As part of the launch Pepsi promised that a batch of the inspirational beverage would be put into production if the tweet harnessed 2,021 retweets (which, with three million followers on hand, unsurprisingly wasn’t difficult to achieve).
Pepsi’s new invention will be a fine blend of satisfying chocolate, milk and marshmallow flavors all mixed with the traditional Pepsi taste. The dramatic transformation of a beloved toasty drink into an icy kick may shock many people, however comparisons can surely be made with the magnificent success of iced coffees.
Todd Kaplan, Pepsi’s vice president of marketing, said: “why not bring together the delicious taste of a Pepsi with the delicious, wintery taste of chocolate and marshmallow and bring some unexpected joy to our fans this season? We are confident we nailed Pepsi “Cocoa” Cola and can’t wait to get this in the hands of cola fans this winter.”
Combined with the Thanksgiving release of Pepsi Apple Pie, the drinks conglomerate is clearly working its way up to warp an entire set of meals into liquid form. I can’t wait for the inevitable announcement of Pepsi flavored with burger and fries.