- cr: Wikimedia

Post Malone is releasing his own brand of rosé

Just in time for summer

1y ago

​ Post Malone’s latest release is one that’s bound to appeal to all you foodies. The singer-songwriter and rapper just announced that he is releasing his own brand of French rosé wine.

Maison No. 9 is billed as “a light, high-quality, accessible rosé”. Due to be released next month, the wine has been “designed to break down the traditional perceptions around wine and its barriers for consumers.”

In a statement, Post Malone said, “Rosé is for when you want to get a little fancy. It’s a nice switch up and I have been thinking about doing my own wine for a while.”

The 2019 Méditerranée IGP was created in partnership with entrepreneur James Morrissey of Global Brand Equities, and Dre London, long-time music manager and Founder of London Entertainment.

The 24-year-old said, “It was great to work with Global Brand Equities because they saw the vision and we got to do some super cool stuff. Maison No 9 goes down smooth, and you’re all going to love it!”

​ As Food and Wine reports, the three founders worked with winemaker Alexis Cornu, sampling more than 50 blends before settling on the final vino.

“When the three of us decided to do this, we made it a priority to make something special,” Morrissey said. “Even with hectic travel schedules, we make time to visit the winery frequently as it’s more than just a brand to us—it's a lifestyle.”

The final product is a blend of 45 percent Grenache Noir, 25 percent Cinsault, 15 percent Syrah and 15 percent Merlot, resulting in “aromas of freshly picked fruit, such as ripe pineapple, pear and strawberry, [that] meet hints of sweet French desserts once uncorked,” according to the tasting notes.

London said, "We are highly selective about what we invest our time and energy into. It has to be something we are really passionate about. “With Maison No. 9 […] the vision was there to create something authentic on the French Riviera that Post truly loves.”

What do you make of Post Malone's latest project? 🍷🍷🍷

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