Prince Charles urges people to harvest fruit and veg

The Prince of Wales wants a ‘Land Army’ of keen workers to help farms keep up with demand.

21w ago

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The effects of COVID-19 on many industries across the UK has been plain to see with restaurants, pubs, theatres and thousands of businesses locked up since the end of March.

Likely because it is still functioning, the farming sector has received relatively little press coverage as the weeks of lockdown have passed painfully by, despite the fact that demand for food has rocketed as supply chains have been hit by the widespread coronavirus restrictions.

However, the industry has now gained a rather high-profile supporter in the form of Prince Charles, the Prince of Wales.

The royal backer has thrown his weight behind a campaign launched by the government called Pick for Britain, which seeks to encourage members of the public to find work with fruit and vegetable growers across the country.

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Pick for Britain’s website was launched by the environment secretary George Eustice during one of the government’s daily coronavirus briefings. Immediately after the announcement the site crashed – hopefully due to the amount of people registering their interest in the plan.

It is estimated that around 90,000 workers are required to ease the shortfall in the number of fruit and veg pickers working for British businesses. As a result, Prince Charles has utilised the good old wartime spirit to encourage people to sign up to the scheme by comparing it to the Women’s Land Army of the Second World War. By 1944, the Land Army boasted 80,000 members, so it is hoped that similar support can be found for the modern day version without any Dad’s Army chaos.

According to the Country Land and Business Association, 30,000 people have already signed up to help support various organisations, so perhaps the 90k target is a very achievable goal.

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