Rapper Post Malone's Rosé sells out in two days, crashing the website
The rapper + booze combo never fails
American musician Post Malone recently launched his own brand of rosé wine, named Maison No. 9 as a reference to the Nine of Swords tarot card. The wine was made available through Vivino and in just two days, over 50,000 bottles have been sold. In fact, there was so much traffic the website eventually crashed.
It's hard to pinpoint when exactly the whole trend started but music artists, and rappers in particular, have been selling their own brands of (mostly alcoholic) drinks for decades. Sean 'P Diddy' Combs successfully helped develop Cîroc vodka, 50 Cent made a fortune from selling his own brand of vitamin water to Coca-Cola and successfully promoted his own brand of vodka (Effen) and champagne (Le Chemin du Roi). Drake did the same with Virginia Black Bourbon and then we get to Jay-Z's cognac called D'Ussé.
Mind you, it appears that Post Malone knows what he's doing beyond the inevitable marketing success because on wine.com, his rosé was given a rather remarkable score of ninety. Maison No. 9 is available in three different sizes. The 750 ml bottle retails for $21.99, the 1.5 lt bottle retails for $44.99 and the $3 lt bottle retails for $89.99, which sounds almost reasonable.
Austin Richard Post, known professionally as Post Malone, was born in Syracuse in the state of New York, then he grew up in Texas, and he started his music career in Los Angeles. This geographical potpourri almost certainly contributed to his success because even though most people associate his name with rap music, he actually developed his own unusual style blending grunge, country music, R&B, rap and pop, resulting into singable ballads that you can also dance to. He also writes his own songs and plays the guitar so hey, good on him.
Anyway, back to his brand of rosé. The brand is posting constant updates across social media channels and there are giveaways, too. Unfortunately, if you were eager to try his rosé, you might have to wait a bit longer because we don't know when his wine will be available for purchase again after running out of stock.