Review: Lotus Biscoff sandwich creams
It’s well overdue that a factual spin is put on incessantly hyped Biscoff products.
To say Biscoff is a craze is quite an understatement. A craze would probably involve mass chaos and unknown levels of hysteria, but Biscoff goes beyond that, reaching the bounds of intergalactic explosions. Human exploration of Mars may well be considered a huge achievement, but Biscoff has been spread about the place years.
There are likely more Biscoff products available than there are insects lurking in your bathroom, ready for the next slight burst of warmness to swarm you constantly for the entirety of summer. Aside from the caramelised biscuits that traditionally adorn cups of coffee, there exists inventions including ice cream, a spread and even a KitKat infused with the taste of Biscoff.
But biscuit creams are always a risky investment. Stalwarts like custard creams and Bourbon biscuits plod along nicely thanks to their esteemed reputation, but when newbies come along they are invariably constrained by poor ingredients and cheap manufacturing. However, the supremacy of Lotus Biscoff would surely mean that its creams would be like eating caramelised halos – right?
The Biscoff creams consisted of two small, circular and brown biscuits sandwiching a tiny splodge of beige-coloured cream. Basically, they looked like a textbook James May creation.
The biscuits expertly captured the addictive Biscoff flavour by being sweet and crunchy, oozing distinctive sugary, caramelised flavour. However, the cream filling was significantly disappointing, weirdly only tasting of greasy butter. Perhaps the frugality of the cream’s application was actually a blessing, preventing my mouth from becoming a cesspit of inedible gunk.
Despite the incredible triumph of the regular Biscoff biscuits, the decision to venture into every conceivable confectionery creation does not necessarily justify the wild excitement of social media and clickbait websites. Before it ruins its reputation and becomes some cheap, unsophisticated brand, perhaps Lotus Biscoff needs to focus on ideas it will genuinely succeed with.
(I am aiming to write at least one food review a week throughout 2021 in support of The Trussell Trust, a UK charity that fights food poverty by supporting community food banks and campaigning for national change: justgiving.com/FoodWriting).