Rob's Barbecue x McDonald's: Superstar DJ launches limited edition dip
The Spicy Chicken McNuggets return!
Hallelujah! The Spicy Chicken McNuggets are back. Only in Germany but they're back nonetheless. McDonald's Germany has announced its collaboration with superstar DJ Robin Schulz who has created the perfect dip for the Spicy Chicken McNuggets with his very own sauce label "Rob's Barbecue," set to launch next year.
Robin Schulz's special sauce is called the Heatwave Dip. It's a spicy salsa that compliments the nuggets really well. The sauce was distributed in cooperation with Develey who also happens to be a partner of Schulz's sauce brand.
Another exciting thing about this collaboration is the marketing campaign. This seven-week-long campaign will feature images of the German DJ plastered in and around various McDonald's drive-throughs across Germany. As well as this, McDonald's Germany's social media channels will be promoting this collaboration through plenty of engaging posts.
Unlike the BTS McDonald's meal, this might not garner the same reaction. So if you're living in Germany, head over to your nearest McDonald's to try Robin Schulz's Heatwave Dip accompanied with the Spicy Chicken McNuggets.