Safe to drink and drive: Peroni Libera 0.0% and Aston Martin F1 team up
An beer/racing tie-up that makes sense!
The world of Formula One is bubbling with excitement for the highly anticipated return of Aston Martin to Grand Prix racing after 61 years. Aston Martin Cognizant Formula One will make its racing debut at Bahrain on the 28th of March.
To celebrate this and all of Aston's previous successes, the English racing team has teamed up with Peroni Libera 0.0% to promote non-alcoholic drinking.
The parent company of Peroni Libera, Asahi Europe & International, has an ambition to have 20% of their portfolio share dedicated towards non-alcoholic beverages by 2030. To promote Peroni Libera 0.0%, it will be served at every Formula One Grand Prix at several locations, including city centre stalls and the Aston Martin Cognizant Formula One Team's motorhome. Needless to say, the beverage will be a common sight this season.
Peroni Libera 0.0% is triple hopped and crafted from Nostrano Peroni maize to give the beverage "distinct notes of citrus and powerful hoppy bitterness". You can get your hands on a bottle from supermarkets and liquor stores in 330ml bottles.