Sales of beans, crumpets, chocolate and other comfort food through the roof
Sales of British comfort foods abroad are higher than ever while the world is in lockdown
The British Corner Shop is a company that exports British goods abroad, and right now they're experiencing some of their highest sales numbers for British comfort foods.
The data shows that Heinz baked beans and Warburtons crumpets were the two most popular foods sold between 1 February and 20 April. Beans, eh? Fancy that. Perhaps this is due to all the folks wanting to try some variety of Pimp my Beans? Whatever the reason, this is a 44% increase for baked beans compared to last year, and a 55% increase in crumpets.
Chocolate and gravy were also in the top ten most-shipped products, with sales of Cadbury Creme Eggs up by 127% and Bisto Gravy Granules up by 122%. Unsurprisingly, flour has soared in popularity – with sales of McDougalls Plain Flour up by a staggering 14,201%. I don't think that flour quite counts as a British comfort food, but a nice slice of cake or bread might well do.
The customers at the British Corner Shop are not just homesick Brits abroad – British Corner Shop has revealed that it’s seen an enormous 1,572% increase in revenue from those living in the UK.
Managing director Mark Callaghan said, "We have seen a real increase in the comfort foods which remind people of home – even from those who are living within the UK. ‘We’ve also seen an increase in the number of customers in the UK and abroad who are sending care packages containing products like chocolate, soup and crumpets to loved ones in isolation. ‘This proves that food is not only a huge comfort during a crisis, but people believe sending it is a great way to show you care and stay connected."