Sales of frozen turkeys increased 400% amid shortage fears
Brits will spend over £1b on frozen food this year
It feels like we’ve spent the last 16-18 months reading about… shortages. It began with toilet paper, then it was semicondutor chips and fuel, and now Christmas turkeys. Sales of frozen turkeys are up by 400%, even though Christmas is still ten weeks away.
And that’s not the end of it because Iceland, one of Britain’s most popular supermarket chains, reports that the words ‘Christmas’ and ‘turkey’ have been searched over 17,000 times on their website since the beginning of October. The government knows this could be a potential issue and that’s why last month, it announced a plan to grant special temporary work visas to 5,500 poultry workers to enter the UK ahead of Christmas
According to the BFFF’s 2021 report (British Frozen Food Federation), Brits spent £872m last year and considering the increase in demand, they’ll likely spend over a billion pounds this year.
Richard Harrow, CEO of BFFF, said the rise in sales of frozen turkeys is further evidence “of a growing awareness of frozen food’s quality and convenience.”
”Many consumers have been permanently converted to buying more frozen products by the long shelf-life, value for money and variety of food on offer,” said Harrow. “This, combined with current concerns about food supply, means many people will be opting for frozen this Christmas.”
Have you already started buying food for Christmas?