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Sales of Super Noodles and Smash soar during lockdown

With people turning to food they keep in the cupboard, Premier Foods' profits are through the roof

1y ago

Have your eating habits changed since lockdown began? As a nation, they certainly seem to have done.

Premier Foods, owner of brands such as Batchelors, Bird's and Bisto, have seen an 'exceptional' increase in sales in the first quarter of 2020. Business is so good, in fact, that they have given every employee a £250 bonus and an additional 2 days annual leave.

But why have they seen such a surge in demand for their products?

Well, most of the things they sell can be stored in the cupboard for long periods of time without going to waste (things like Super Noodles, Smash, tins of soup, and packets of pasta with sauce). With people reluctant to head out to the supermarket, and deliveries of food difficult to come by, we are opting for foods that we can buy in bulk and keep for weeks without having to venture out to restock.

A lot of these items are snackable too. The company own Ambrosia, which makes snack-sized custards. Those noodle and pasta pots are the perfect size for lunch, too. What's more, they also own Cadbury – and I don't think any of us can honestly say we haven't been eating more chocolate since lockdown began.

In a statement, the company said, "This reflects more meals being eaten at home than usual due to recent measures set out by the government, and hence increased demand for the group's product ranges."

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Comments (6)

  • Smash was originally a Cadbury product. If you want a laugh search YouTube for Cadbury smash adverts. Probably worth a laugh 😂

      1 year ago
  • This might be an unpopular opinion, but Super Noodles and SMASH are nowhere near as great as they used to be and are borderline unpleasant. They used to be delicious and most of all, a proper guilty pleasure until the EU realised they were colossally unhealthy and restricted the salt and E numbers content... #Brexit

    (Disclaimer: I am not pro or anti Brexit. The hashtag is for comedic effect only)

      1 year ago
  • For mash get smash 😁

      1 year ago