Shaquille O’Neal and Papa John’s launch a special edition ‘Shaq-a-Roni’ pizza
Extra-large, extra cheese and extra pepperoni
Last week, Papa John’s restaurant chain and former NBA star Shaquille O’Neal jointly announced the launch of a special edition pizza, designed by Shaq himself, called the ‘Shaq-a-Roni’.
Unsurprisingly, the Shaq-a-Roni is not subtle and super juicy. It’s an extra-large pizza with extra cheese, extra pepperoni, basically no crust, and cut into eight slices so each slice is larger. It is, according to Papa John’s, “our largest slice size to date". The launch coincides with the first anniversary of Shaq and Papa John’s pizza collaboration because, just over a year ago in March 2019, the O'Neal signed an $8.25m, three-year endorsement deal with the pizza chain.
There’s more good news, too. By purchasing Shaq-a-Roni, you’ll also be helping Papa John’s Foundation for Building Community to support Covid-19 relief and fight against racial injustice. O’Neal said that “it was important to me for the Shaq-o-Roni to be bigger than just pizza” and he added that by giving his new pizza a try ”one dollar [for each pizza] will be donated to the Foundation."
Hold on, because there's another interesting twist. Each order of pizza comes with a mysterious Snapchat AR experience, which Papa John’s says is “a 3D surprise”. All you have to do is scan the QR code on the pizza box and find out.