Should KFC replace their 'Finger Lickin' Good' slogan temporarily?
For the first time in 64 years, the slogan is going to be put on pause. I think they should use a temporary replacement
For the past 64 years, KFC's slogan, 'Finger Lickin' Good', has been featured in all its promotions all around the world.
This past week, KFC announced that the 64 year old slogan has been temporarily suspended from use around the globe because, "Right now, our slogan doesn't feel quite right."
Catherine Tan-Gillespie, global chief marketing officer at KFC says, “We find ourselves in a unique situation – having an iconic slogan that doesn’t quite fit in the current environment."
Until the time feels right again, their slogan has officially been put on pause. But, KFC still assures people that their chicken will continue to be as tasty as they claim it to be. "While we are pausing the use of 'It’s Finger Lickin’ Good', rest assured the food craved by so many people around the world isn’t changing one bit," says Tan-Gillespie.
When will we next hear the slogan Finger Lickin' Good? KFC says it will be back, "Just when the time is right."
I have a solution in the form of a replacement slogan...
This lack of slogan got me thinking on what could be a replacement slogan... I have eaten at KFC in the past, and I have seen on the sandwiches/burgers the phrase, "So Good" on the wrapping. I reckon they should use it because they already use in some form and it could work as a worthy replacement.
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Comments (5)
More like permanently.
I can see your point of view
By changing their slogan, are they implying that their customers don't wash up after eating? Seems a little condescending to me.
Hell yes, 🤣 more like straight to the toilet, never had the Trots so bad, from their finger licking food. Popeyes and Bojangles are better.
🤣🤣