Starbucks boycotts Facebook and Twitter
It is suspending all advertising on the platforms until they take hate speech more seriously
Starbucks has announced it is to suspend all social media advertising, until further notice. This is the most recent move the company has made to promote equality and eradicate hate.
It joins Coca-Cola, who has also suspended all advertising on social media, and it remains in conversation with a number of civil rights groups and internal review boards to establish how it can help make real change.
Other companies boycotting the platforms include The Hershey Co., Unilever, Honda, Ben & Jerry's, The North Face, and Patagonia. Since the announcements, Facebook's share price has fallen considerably and continues to do so.
This is part of a wave of activity that was initiated following the murder of George Floyd by police officers in America. Big companies, major and minor celebrities and public figures, and vast swathes of the public have taken to social media and to the streets to voice their disgust at the event and raise awareness of others that take place on an all-to-regular basis, in the hope they can instigate change.
The protests in America have seen President Donald Trump post on his social media platforms "when the looting starts, the shooting starts", which has been seen as an overt violent threat to the protesters he labelled as 'thugs'.
Twitter removed the tweet, but Facebook took no action and has faced backlash from just about everyone for it. In response, CEO Mark Zuckerberg has stated the platform will begin to highlight 'newsworthy' posts from politicians and public figures that come close to violating their standards on hate speech.
This is clearly not enough, and companies around the world are duly stepping back from the platform, stating in unison that it simply doesn't share their collective principles.
Civil rights organisations are leading the mass abandonment in a campaign entitled #StopHateForProfit, which aims to educate people on how Facebook is using the billions it earns in profits from advertising. You can read more about it here.