Starbucks continues giving free coffee to frontline workers through May
Starbucks staff are writing little messages of support on the coffee travelers
Starbucks has been keeping healthcare professionals in their daily cup of joe pretty much since the coronavirus outbreak began. The company just announced this week that it will continue to serve free coffee to frontline workers until the end of May.
In fact, the coffee fan favorite has served more than one million cups of free coffee to first responders and frontline healthcare workers throughout the pandemic. The initiative has been running since March 25, offering a free tall brewed coffee, hot or iced.
“People are looking for a sense of normalcy right now,” said Nicole Weston, who manages a store in Greenville, N.C. “Some people have been in isolation for days. Some people, their job situation has changed, or they’ve been laid off. We’re just trying to provide a little bit of that normalcy back, to let people know that we’re there for them. It’s very important at this time.”
Many Starbucks staff are writing notes of support and encouragement on the coffees they send out.
Starbucks store manager Maria Gaw, of Airdrie, Alberta, organized a delivery of coffee travelers to two local long-term care homes. “It’s moments like this that make me proud to be a partner,” Gaw said. “The nurse was so appreciative of the kind gesture. She was grateful that we remembered that they were working just as hard (if not harder) as our hospital nurses.”
"I am inspired by our Starbucks store partners around the world who proudly wear the green apron and who are rising to the occasion. They demonstrate our resilience and our commitment to the communities we serve,” CEO Kevin Johnson said in an open letter published March 22.