Starbucks is giving free coffee (and messages of support) to front line workers
It started as a few Starbucks staff doing a good deed. Now it's a company-wide policy
Starbucks has been moving fast to respond to the coronavirus outbreak in the states. Just a couple of days ago, they transitioned all their stores to drive-thru only. And today the coffee chain announced it will be giving free coffee to first responders and healthcare workers.
In a statement, Starbucks said: “Starting today through May 3, any customer who identifies as a front-line responder to the COVID-19 outbreak will receive a tall brewed coffee (hot or iced) at no charge.”
According to Delish, the company clarified that this includes police officers, firefighters, paramedics, doctors, nurses, hospital and medical staff, and medical researchers.
The move comes after many Starbucks staff have been taking it upon themselves to deliver coffee to fire departments, city halls, senior centres and nursing homes across the country. They’ve also been including little hand-written messages of gratitude and thanks on the coffee travelers.
“We decided to bring a little something to people serving our community – people who are experiencing even more uncertainty and unease than we are right now,” said Starbucks store manager Kyle Hansen. “We may have to get creative, but there’s always something small we can do to make a difference – to uplift the days of people who are going through a really hard time.”
Starbucks chief executive officer Kevin Johnson wrote a letter to customers and partners on Sunday March 22: “I am inspired by our Starbucks store partners around the world who proudly wear the green apron and who are rising to the occasion. They demonstrate our resilience and our commitment to the communities we serve.
"It is the responsibility of every business to care for its employees during this time of uncertainty, shared sacrifice, and common cause. I hope to see many business leaders across this country doing all they can to retain jobs, pay employees, continue benefits, and demonstrate compassion as they make critical decisions. Not every decision is a financial one.”