Starbucks plans to 'give more than it takes' from the planet
Coffee chain plans to halve carbon emissions by 2030
This week Starbucks announced an ambitious environmental plan.
The coffee chain is aiming to cut its waste, water use and carbon emissions in half by 2030.
Starbucks CEO and president Kevin Johnson said the company has “a bold, multi-decade aspiration to become resource positive and give more than we take from the planet.”
He wrote in a statement: “Our aspiration is to become resource positive – storing more carbon than we emit, eliminating waste, and providing more clean freshwater than we use.”
So how exactly are they going to do that?
Johnson outlined the five key strategies:
1. “We will expand plant-based options, migrating toward a more environmentally friendly menu.
2. We will shift from single-use to reusable packaging.
3. We will invest in innovative and regenerative agricultural practices, reforestation, forest conservation and water replenishment in our supply chain.
4. We will invest in better ways to manage our waste, both in our stores and in our communities, to ensure more reuse, recycling and elimination of food waste.
5. We will innovate to develop more eco-friendly stores, operations, manufacturing and delivery.”
And how will this affect your cup of joe each morning?
Well, according to The Seattle Times, a big impact will be felt in the milk on offer. Consumers will be encouraged to choose dairy-free milk alternatives, which are better for the environment than dairy production. In North America, 15% to 20% of Starbucks customers already choose options like almond, soy or coconut milk.
“Alternative milks will be a big part of the solution,” Johnson said. “The consumer-demand curve is already shifting.”
Starbucks is also exploring ways to make whipped cream without emitting nitrous oxide, a greenhouse gas.
What do you think of the new plan?