TGI Friday's says we should all be eating burgers upside down
Are you a true burger connoisseur? Is that even a thing?
I’m deeply cynical when food gurus receive a sudden revelation, and thus throw food media into a frenzy around how we’ve all been eating pizza wrong. Or tinned tuna. Or burgers.
Yet last week, the UK arm of the US restaurant TGI Fridays, kicked off #FLIPITCHALLENGE, asking burger fans to share images of themselves eating their burgers upside down. The reasoning? Apparently it's the right way to eat a burger.
The original Instagram post explains: "According to our experts, the best way to eat a burger is to flip it upside down. The thicker top bun soaks up the burger juices, helping keep that flavour in for longer."
Similarly, the founder of Burger Lad, Simon Dukes, in a 2018 interview with Insider, “a true burger connoisseur should always eat their burgers upside down”.
“Burgers are served the way they are purely for aesthetic. The crown (the top of the bun) is generally thicker (and therefore stronger) than the heel, so for a better eating experience, you should actually flip it upside-down to eat it."
Essentially, the case is if you hold your burger upside down, not only does the crown absorb more of the juices, the burger retains more structural integrity and is thus less likely to implode and spew that glorious guacamole down your arm.
Right. We say there's no such thing as a burger expert and no one should try to be one over dinner.