The best thing since sliced bread: sliced mayonnaise
A Japanese company is making sliced mayo, but we're not entirely sure why.
When it's time to rustle up a quick sarnie, mayo is almost always invited to the party. It's salty; it's tasty; and most importantly, it adds much needed moisture to the dry bread and often dry filling. It is consequently a source of perplexion that Bourbon, a Japanese company who produce a number of surprising sliced goods, have turned their attention to mayonnaise.
This new product adds to their existing range of sliced chocolate spread and apple butter spread, and follows the lead of company 'Slice of Sauce', who released sliced ketchup a few years ago.
The mayo is packaged in plastic film, just like burger cheese, causing many to wonder if this plastic-encased food is a step in the wrong direction in our time of environmental awareness.
The company are adding a number of flavours to the range, including standard mayo, spicy mayo and... tuna mayo. I can't imagine the last one tastes particularly fresh.
But aside from my own reservations about the flavour, I really do struggle to see the purpose of this product. Mayo is the vital moistener of a sandwich, and in this guise it doesn't perform this purpose. It is also redundant for salads, meaning that you'd have to equip your fridge with two types of mayo just in case you wanted to dip your celery in it. Not ideal.
Ultimately, it seems this is one of those 'we've managed without' kind of products that few people will find clever or innovative. But maybe I'm wrong on that. What do you think? Worth having in the fridge?