The giant, fancy four-story McDonald's in NYC Times Square is closing
All good things come to an end, I guess
The humongous and eccentric McDonald's four-story store on 42nd Street in Times Square, NYC is shutting down for good.
Designed to look like a Broadway theater, this 17,500-square-foot locale opened its doors 17 years ago in a former Toys R Us store.
It featured 18 kiosks and five cashiers, and has often served as a platform to test new menu items and it was also used for several McDonald's "firsts". For example, it was the first US location to offer free wifi, it was used to launch the salad program with Paul Newman dressing and in 2003, anchorwoman Diane Sawyer worked behind the counter for a day for a news story on ABC’s “Good Morning America.”
According to McDonald's spokespeople, this decision was made a while ago and had nothing to do with the ongoing pandemic. Just over a year ago, the company opened a more modern flagship location at 1528 Broadway, just two blocks away. As opposed to the 7,000-light-bulb, vintage style design of the 42nd, the new 24-hour location features floor-to-ceiling glass walls and a giant modern McDonald's billboard on top.
McDonald's said, "It was a difficult decision, but we review our restaurant portfolio on a regular basis to make the best decisions for our business moving forward."
McDonald's was hit hard by Covid, like everyone else in the restaurant business, and the vast majority of sales (in the US) are now coming from drive-thru purchases . The company has also temporarily removed all-day breakfast items from the menu and moved to a limited menu until further notice.