The iconic Campbell's soup can is getting a redesign

For the first time in 50 years, consumers will see a different design on Campbell's cans

7w ago

Some brand designs are iconic. Campbell's is one of those brands. Thanks to the adorable melting snowmen commercials and of course, Andy Warhol's soup can art, the 152 year old brand is still a fixture on grocery store shelves and in many people's lives.

However, on July 27th, Campbell's announced on their Twitter that after 50 years they are redesigning their iconic can. The new label is said to have minimal changes, but Campbell's has decided on a 'modernized logo script', meaning they changed the font.

Photo from Campbell's Soup Company

Photo from Campbell's Soup Company

Campbell's said about the change, "The refreshed label still evokes the same sense of comfort, goodness and Americana. Last year, thanks to the pandemic, Campbell's (and other soups) sales went way up as more people cooked from home and fully stocked their pantries. The label's refresh reflects the soup itself, which helped make easy meals to feed homebound bellies."

Campbell's chief marketing officer for meals and beverages, Linda Lee, said, "We've been on a journey to reimagine this iconic brand and appeal to new generations of consumers who are cooking at home more than ever, while still honoring our rich history."

How do we feel FoodTribers? Do you like the new label, do you prefer the original or can you not tell the difference?

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Comments (4)

  • To be honest I have a soft spot for these old designs!

    I don't like the change, even if it's not that big difference. 😅

      1 month ago
    • That’s very fair. The old design definitely holds a lot of memories for a lot of people.

        1 month ago
  • Don't really care, I guess🤔

      1 month ago