The (KFC) Empire Strikes Back!
As the quarantined world attempts to hack the Colonel, KFC UK & Ireland claps back. Hard
If and when we ever get past the Coronavirus, this is going to be an interesting case for future Psychology students to consider forevermore.
It is certainly human nature for (M)ankind to consider how and why certain people find fame and success. I'm not talking about the first guy to run the four-minute mile or the woman who discovered radioactivity. Some things are more approachable than others; for instance, what were the eleven herbs and spices that Colonel Harland Sanders used in his Kentucky Fried Chicken recipe? There were only a relatively few spices that were available to a failed insurance salesman in Depression-era Kentucky, so it would figure that someone with trained tastebuds ought to be able to sort it out.
A few years back, a somewhat dubious handwritten recipe, replete with poor spelling and wonky abbreviations, made the media rounds:
I tried this; it tasted alright but there's more to it than just this spice rub
It is also extremely feasible to consider the fact that hundreds, nay, thousands of people are currently trying to hack the Colonel's Secret Recipe and pasting their results out onto social media. I do not recall a time in my life where so many capable people are stuck at home with nothing to do. Everybody baked something, which is yummy but ultimately quite filling – and even fresh baked bread loses its luster after the third straight day. So of course people are trying their hand at the Original Recipe, and as it is 2020, they are posting the results on social media. If it isn't on social media, it didn't happen.
So no, I don't think knowing the Colonel's Secret Herbs and Spices is psychologically abnormal. Nor do I think it is unusual that people all over are trying to make it themselves, then bragging about it.
What Junior-level Psychology students of the future are going to discuss is why the Social Media arm of KFC UK & Ireland decided to jump in and start rating people's efforts:
@KFCUKI is correct: those drumsticks and gravy look hideous
Imitation is the sincerest form of flattery, so I'm not sure what in the name of Don Quixote they're after. I could see it if they were Ma & Pa Kettle's Fried Chickun from Appalachia, TN, and they were doing battle with one or two smartasses on Twitter. But KFC is a huge multi-national, and since the entirety of Twitter and Instagram is out there trying to make the Colonel's chicken, then @KFCUKI has picked a fight with... the entirety of Twitter and Instagram!
This one vs multitudes battle is currently being covered by dozens of fringe media sites, but at least I haven't lifted 99% of the text from the best written one and claimed it as our own. Point is, perhaps this is the kind of hero the world needs right now: someone unafraid of utterly impossible numbers against them, armed only with 1 Ts ground ginger, 4 Ts paprika and 1/3 Ts origino.
If @KFCUKI can win, we all can, no matter how pathetic we may be.