The most popular gins… in the world
The best-selling gin brands across the globe have been revealed.
The popularity of gin has surged in recent years thanks to the realisation by cool people that consuming the flavoursome drink is trendy and worthy of even the most orange of Instagram pages. Richard Hammond’s public displays of affection towards it undoubtedly caused sales to boom, too.
In fact, in 2019 £2.5 billion of gin was bought in the UK (of which half of that was probably by me), which equates to over 82 million bottles. In the twelve months up to June 2019 sales increased by 51%.
In celebration of this, a table of the most popular gin brands around the world has been unveiled. Featuring labels that have sold over one million bottles, a countdown of seven superior gins has been compiled.
Manufactured in Scotland, Hendrick’s gin saw a mighty growth of 7.7% for its cucumber-infused creation. In 2019 it also launched limited edition flavours from distiller Leslie Gracie’s Cabinet of Curiosities, which Hendrick’s claimed were produced “beneath the celestial light of the moon”.
Juan Lupión via Flickr and creativecommons.org
Larios is Spain’s most popular brand of gin, featuring a lemon and orange dry gin and a pink gin mixed with strawberries. Last year the label launched a new bottle that was infused with many citrus fruits from the Mediterranean.
Seagram’s was founded in Ontario, USA in 1857 and since then has worked its way up to be a leader of the international gin set. The brand has a traditional Extra Dry creation in addition to a selection of flavoured varieties that include melon, peach, lime, apple, red berry and pineapple.
A stalwart of gins, Beefeater – owned by Pernod Ricard – flogged 3.2 million cases in 2019, giving it the accolade of being its owner’s most successful gin brand. 2019 saw the launch of Beefeater Blood Orange, following the development of Beefeater Pink in the previous year.
Bruno Eugenio Rossi via Flickr and creativecommons.org
Owned by Diageo, Tanqueray is one of the best performing gins in the UK. Sales surged by 12.5% last year, thanks in part to the manufacture of Tanqueray Flor de Sevilla, a concoction produced with oranges from Seville. This invention added to a range that already included spiced and lime gins.
2. Bombay Sapphire
Bombay Sapphire was a busy brand during 2019, launching several new products. As well as producing cans of Bombay Sapphire mixed with tonic, the label generated four liqueurs with flavours of strawberry, raspberry, rose and hibiscus. Additionally, it also created Bombay Bramble gin, which is a combination of raspberries and blackberries.
Perhaps unsurprisingly, Gordon’s remains the titan of gins. The brand collected £1.2 billion in 2019, way above anything gained by its rivals, partly because of the continued success of Gordon’s Pink. This year it has launched pre-mixed cans of Gordon’s Pink and tonic, meaning that its grip at the top of the worldwide gin leader board is likely to be secure for some time.
Despite the widespread love of gin, experts have started to predict that the beverage may be reaching the climax of its popularity. According to the gin boffins (what I wouldn’t give to be one of those), people are starting to suffer from “gin fatigue” and may move away from stocking up on the sneaky drink.
For the moment gin remains a towering giant of the drinks industry, whatever the future may hold. However, if there’s one thing that seems certain it’s that we can expect a huge array of exciting flavours to continue to pour out of companies’ distilleries.