The red party cup gets a sustainable makeover
It is an 'infinitely recyclable' creation
The red party cup (pictured below) is a staple of any celebration. However, the red cup is made from a plastic that cannot be recycled.
Photo by Michael Fousert on Unsplash
Aerospace company, Ball Corporation, which is known for producing glass jars and cans and is currently one of the biggest manufacturers of recyclable metal beverage and food containers, has created the Infinitely Recyclable Aluminium Cup. As the replacement for the red cup.
They have created this because the consumer demand for sustainable packaging. According to Ball Corporation's research, 67% of U.S. consumers say they will visit a venue more often if they use aluminium cups instead of plastic cups and that 78% of consumers expect beverage brands to use environmentally friendly containers in the next five years.
Ball's aluminium cup has its benefits. Firstly, the cup is recyclable, as many times as you can think of, hence Ball call it Infinitely Recyclable Aluminium Cup. The fact behind this is that aluminium is easy to recycle and 75% of all aluminium in the world today is still in use. Secondly, it is sturdy, durable and can be easily customised with logos and graphics – good for sporting and entertainment venues.
It comes in a 20-ounce size. Ball is currently studying the market to see any additional size requirements and manufacture accordingly. The cup is currently is part of many sporting venues. The most recent is the PGA Tour's Waste Management Phoenix Open on January 30 to February 2nd 2020 (Waste Management is the title sponsor of the event) and Superbowl LIV - impressive.
With growth in sustainable and recyclable packaging for products in demand by people across the world. Ball is reading demand and doing a good job delivering a good and sustainable product that people will use and like, also be liked and used by organisations that deliver and could potentially deliver products in them. This is a rare moment in the world where everyone including the environment, benefits from a simple creation.