There's a nationwide shortage of flour in the UK because people keep baking
Let's take it easy, folks. We're not going to win the Great British Bake Off
One of the funniest things about the current situation (and obviously there aren't many), is that the ongoing Coronavirus crisis seems to be encouraging people to spend way too much time in the kitchen.
The result is clear. A couple of weeks ago, we would tune in to watch Masterchef or The Great British Bake Off on Television – whereas now, everyone wants to be the star of their own cooking show.
Photo by Food Photographer | Jennifer Pallian on Unsplash
People are baking and cooking up a storm – and your Instagram feed is probably awash with people sharing pictures of homemade bread, cookies, cakes and pizza. The list is endless. A guy I know posted a photograph of a homemade crostata with artichokes and olives. I'm not even sure that's legal. Anyway, the long and the short of it is: we're running out of flour. Are we surprised?
It began with panic buyers hoarding flour, basically out of fear, but demand kept on rising as people realised that the ongoing lockdown is likely to last longer than they thought – leaving everyone with plenty of time to kill.
Photo by Taylor Grote on Unsplash
Demand has been soaring for weeks, and according to reports by Big Data analyst IRI, UK retail sales of flour in the first three months of 2020 increased by 145% compared with the same period in 2019. In the UK, around 90,000 tonnes of flour are produced every week. NABIM (the National Association of British & Irish Millers) says UK millers have been "working around the clock" to cope with demand, by making around 4 million bags (16 to 25 kg each) of flour every week.
So, err, homemade pizza tonight?