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These are the most popular condiments... in the world

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6w ago

Ketchup, mustard, Nutella, Marmite, mayonnaise... whatever you're into, it's likely there's a condiment for you. Maybe you're an avid condiment lover, or an occasional dabbler, but either way, we can basically guarantee you will have a cupboard in your house, dedicated to all things condiment.

A recent study by Money.co.uk has delved into the depths of the condiment world, and worked out which are most popular around the globe.

Overall, and perhaps surprisingly, the most popular condiment around the world is guacamole. Other condiments do get an occasional look-in: ranch sauce in Poland and Belgium; salsa in Portugal and Mexico; tartar sauce in Japan; tahini in the UK; mayonnaise in Austria and Turkey; hummus in Sweden and Saudi Arabia; mustard in Indonesia; wasabi in Hungary and South Korea; and fish sauce in Thailand.

Beloved by 40% of the countries included in the report, guacamole takes the top spot as the world’s most popular condiment. The versatile and addictively creamy concoction is also totally Instagrammable due to the huge rise in popularity of the photogenic brunch option, avocado toast (1.8 million hashtag mentions).

Branded condiments

Perhaps less surprisingly, the most popular branded condiment is Nutella, which is universally loved the world over.

However, Vegemite won the popularity vote in the USA, Australia, Canada, with Marmite taking the top spot in the UK (naturally), the Netherlands, New Zealand and Norway.

Unsurprisingly, the sweetened hazelnut cocoa spread proved particularly popular in its home country of Italy, with 139,000 monthly searches. That’s 163 passenger planes worth of people every month or equivalent to 1 in every 434 Italians searching for the spread each month.

Chocoholics in both France and Brazil are also clear fans of the spread, with 91,000 and 87,000 respective monthly searches.

Other branded condiments coming out on top included Marmite and Vegemite, with 11% of analysed countries favouring the iconically debate-inducing yeast spread, Marmite. Losing the battle of the β€˜mites is Vegemite, which just 8% of countries opted for as their go-to branded condiment. Sorry Aussies.

It might not shock anybody to see that UK residents are the biggest Marmite lovers, with 55,000 brand searches made by Brits each month. On the other side of the pond however, Vegemite reigns supreme, racking up a whopping 170,000 monthly searches .

There was also mention of popular hot sauces across each US state, which you can find on this article on FoodTribe.

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Comments (11)

  • i’m from california but seem to be the only one who dislikes avocados and guacamole πŸ˜‚

      1 month ago
  • I know definitely thinks guacamole is tops!

      1 month ago
  • I am skeptical about guacamole in Brasil because avocadoes in Brasil are a bit sweet and are consumed in fruit salads, smoothies, desserts. Regardless, guacamole is really tasty!

      1 month ago
  • Agree - guacamole rules! 😊

      1 month ago
  • I have lived in Ohio for 46 years and I highly doubt wasabi is the most used condiment πŸ€”

      1 month ago